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Taylor Swift surprises fans with late-night pre-order availability of her 12th album, ‘The Life of a Showgirl’
Taylor Swift thrilled U.S. fans at 12:12 a.m. on Aug. 12 by offering her 12th album for pre-order.After featuring a countdown with a glittery orange backdrop on her website, which said, “Expires August 12 at 12:12 a.m. ET,” Swift’s album, which is entitled “The Life of A Showgirl,” became available for pre-sale — for fans in the United States — on Swift’s website.The album is being offered on glittery orange vinyl, as a cassette, or as a CD with a poster. The website states that items bought on pre-sale will ship before Oct. 13, 2025, but also states that Oct. 13 is not the release date for the album and that a release date will be announced in the future.The pre-sale came after her fans, known as “Swifties,” speculated that the music superstar would reveal details about her 12th album in an appearance on the “New Heights” podcast, which is hosted by NFL superstars Jason Kelce and his brother Travis, who is Swift’s boyfriend. In a reel on Instagram, “New Heights” revealed late Monday night that Swift would be a guest on the podcast, which is slated to air Wednesday, Aug. 13.Speculation that Swift might drop or reveal details about new music started when Swift’s official social media accounts posted a carousel of 12 pictures of Taylor Swift in all orange with the caption, “Thinking about when she said ‘See you next era…’”Swift’s albums, or “eras,” are often tied to a single color and aesthetic, and Swift is known for her Easter eggs, aka hidden hints, about her music and career.Fans connected that the background of the “New Heights” teaser is a glittery orange, matching the color of the outfits in her team’s latest post. The background of the countdown on her website was also glittery and orange.___KMBC in Kansas City, Kansas, contributed to this report
Taylor Swift thrilled U.S. fans at 12:12 a.m. on Aug. 12 by offering her 12th album for pre-order.
After featuring a countdown with a glittery orange backdrop on her website, which said, “Expires August 12 at 12:12 a.m. ET,” Swift’s album, which is entitled “The Life of A Showgirl,” became available for pre-sale — for fans in the United States — on Swift’s website.
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The album is being offered on glittery orange vinyl, as a cassette, or as a CD with a poster. The website states that items bought on pre-sale will ship before Oct. 13, 2025, but also states that Oct. 13 is not the release date for the album and that a release date will be announced in the future.
The pre-sale came after her fans, known as “Swifties,” speculated that the music superstar would reveal details about her 12th album in an appearance on the “New Heights” podcast, which is hosted by NFL superstars Jason Kelce and his brother Travis, who is Swift’s boyfriend. In a reel on Instagram, “New Heights” revealed late Monday night that Swift would be a guest on the podcast, which is slated to air Wednesday, Aug. 13.
Speculation that Swift might drop or reveal details about new music started when Swift’s official social media accounts posted a carousel of 12 pictures of Taylor Swift in all orange with the caption, “Thinking about when she said ‘See you next era…’”
Swift’s albums, or “eras,” are often tied to a single color and aesthetic, and Swift is known for her Easter eggs, aka hidden hints, about her music and career.
Fans connected that the background of the “New Heights” teaser is a glittery orange, matching the color of the outfits in her team’s latest post. The background of the countdown on her website was also glittery and orange.
___
KMBC in Kansas City, Kansas, contributed to this report
