Even if you’re not excited about the football game or even the halftime show, many people tune into the Super Bowl every year just to see the commercials. Some of this year’s ads have started airing and include a soda-tasting polar bear and a Neil Diamond impersonation from a former “Saturday Night Live” cast member.Here’s a look at our favorites so far. BudweiserBudweiser is known for commercials that tug at the heartstrings and this year’s is no different.Budweiser’s ad, which is called “American Icons,” features an adorable Clydesdale foal that shelters and helps raise a newly-hatched bird. As the bird grows, it becomes apparent that it’s an eagle. Budweiser, which is celebrating 150 years, said the ad illustrates the brand’s connection to U.S. history. Watch the ad in the video player above.Hellmann’sFormer “Saturday Night Live” cast member Andy Samberg protrays a character named “Meal Diamond” and sings about mayonnaise to the tune of “Sweet Caroline” in Hellmann’s 2026 commercial. The ad also features actress Elle Fanning.PepsiPepsi’s ad features a polar bear, which Coca-Cola has become known for in its commercials over the years. The bear takes a blind-folded “Pepsi Challenge” and prefers Pepsi Zero over the Coca-Cola option, which leads him on a road of self-discovery. The ad was directed by Oscar-winning director Taika Waititi, who makes a camo as a therapist.Fanatics SportsbookKendall Jenner takes shots at her exes while promoting sports betting in her first Super Bowl ad.She talks about placing bests on her NBA ex-boyfriends in the commercial for Fanatics Sportsbook and, after winning big, shows off her luxury lifestyle, featuring a mansion, vintage car and private jet. Michelob UltraActor Kurt Russell portrays a ski instructor who shows actor Lewis Pullman the ropes in Michelob Ultra’s Super Bowl ad. The commercial also features Olympic gold medalist Chloe Kim and former hockey star TJ Oshie. The ad also serves as a nod to the upcoming Winter Olympics and was filmed on-site at Utah’s Snowbird Mountain Resort.InstacartBenson Boone, Ben Stiller and bananas join forces for Instacart’s commercial, which was directed by Spike Jonze.Boone and Stiller star as a retro European disco-pop duo, featuring Boone’s signature backflips.NovartisOne Super Bowl ad takes a light-hearted approach to prostate cancer screenings. A group of NFL players star in the Novartis ad, which encourages early screenings with a less invasive blood test.The NFL stars are shown floating in pools, holding yoga poses and relaxing to encourage a different approach to screenings. The ad also features Super Bowl-winning coach Bruce Arians, a prostate cancer survivor, who narrates the commercial and credits early detection for saving his life. CNN contributed to this report.
Even if you’re not excited about the football game or even the halftime show, many people tune into the Super Bowl every year just to see the commercials.
Some of this year’s ads have started airing and include a soda-tasting polar bear and a Neil Diamond impersonation from a former “Saturday Night Live” cast member.
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Here’s a look at our favorites so far.
Budweiser
Budweiser is known for commercials that tug at the heartstrings and this year’s is no different.
Budweiser’s ad, which is called “American Icons,” features an adorable Clydesdale foal that shelters and helps raise a newly-hatched bird. As the bird grows, it becomes apparent that it’s an eagle.
Budweiser, which is celebrating 150 years, said the ad illustrates the brand’s connection to U.S. history.
Watch the ad in the video player above.
Hellmann’s
Former “Saturday Night Live” cast member Andy Samberg protrays a character named “Meal Diamond” and sings about mayonnaise to the tune of “Sweet Caroline” in Hellmann’s 2026 commercial.
The ad also features actress Elle Fanning.
Pepsi
Pepsi’s ad features a polar bear, which Coca-Cola has become known for in its commercials over the years.
The bear takes a blind-folded “Pepsi Challenge” and prefers Pepsi Zero over the Coca-Cola option, which leads him on a road of self-discovery.
The ad was directed by Oscar-winning director Taika Waititi, who makes a camo as a therapist.
Fanatics Sportsbook
Kendall Jenner takes shots at her exes while promoting sports betting in her first Super Bowl ad.
She talks about placing bests on her NBA ex-boyfriends in the commercial for Fanatics Sportsbook and, after winning big, shows off her luxury lifestyle, featuring a mansion, vintage car and private jet.
Michelob Ultra
Actor Kurt Russell portrays a ski instructor who shows actor Lewis Pullman the ropes in Michelob Ultra’s Super Bowl ad.
The commercial also features Olympic gold medalist Chloe Kim and former hockey star TJ Oshie.
The ad also serves as a nod to the upcoming Winter Olympics and was filmed on-site at Utah’s Snowbird Mountain Resort.
Instacart
Benson Boone, Ben Stiller and bananas join forces for Instacart’s commercial, which was directed by Spike Jonze.
Boone and Stiller star as a retro European disco-pop duo, featuring Boone’s signature backflips.
Novartis
One Super Bowl ad takes a light-hearted approach to prostate cancer screenings.
A group of NFL players star in the Novartis ad, which encourages early screenings with a less invasive blood test.
The NFL stars are shown floating in pools, holding yoga poses and relaxing to encourage a different approach to screenings. The ad also features Super Bowl-winning coach Bruce Arians, a prostate cancer survivor, who narrates the commercial and credits early detection for saving his life.
CNN contributed to this report.
