The U.S. Postal Service announced the release of new stamps celebrating lowrider culture.A first-day-of-issue ceremony was held Friday at the Logan Heights Library in San Diego, California.The new stamps are intended to honor lowrider car culture, which is rooted in working-class Mexican American/Chicano communities in the American Southwest.Get another look at the stamps in the video player above “A lowrider is a masterpiece of engineering and artistry, a rolling canvas of art. They are often painted with murals that tell stories of family, faith, and history,” said Gary Barksdale, the Postal Service’s chief postal inspector, who served as the dedicating official. “The lowrider culture is about creating a space to celebrate pride, a sense of belonging and building a community that is always there for each other.”The stamps feature photos by Philip Gordon of “Let the Good Times Roll/Soy Como Soy,” a blue 1946 Chevrolet Fleetline, and “Pocket Change,” a green 1987 Oldsmobile Cutlass Supreme. They also include photos by Humberto “Beto” Mendoza of “Eight Figures,” a blue 1958 Chevrolet Impala; “The Golden Rose,” an orange 1964 Chevrolet Impala; and “El Rey,” a red 1963 Chevrolet Impala.“Photography helps honor the hard work that goes into the creation of each car,” said Antonio Alcalá, a USPS art director. “Using illustrations would possibly be more about the artist’s imagination than about actual lowriders.”Alcalá made the stamps about one-third wider than the typical commemorative size to show as much detail as possible.Gothic-style lettering nods to chrome typography often used by lowrider clubs. Custom pinstriping by Danny Alvarado appears on each stamp and on the selvage, echoing the intricate decoration associated with the cars.The Lowriders stamps will be issued in panes of 15. As Forever stamps, they will retain their value for the current 1-ounce First-Class Mail rate. The new stamps are available nationwide and online at usps.com/shopstamps.
The U.S. Postal Service announced the release of new stamps celebrating lowrider culture.
A first-day-of-issue ceremony was held Friday at the Logan Heights Library in San Diego, California.
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The new stamps are intended to honor lowrider car culture, which is rooted in working-class Mexican American/Chicano communities in the American Southwest.
Get another look at the stamps in the video player above
“A lowrider is a masterpiece of engineering and artistry, a rolling canvas of art. They are often painted with murals that tell stories of family, faith, and history,” said Gary Barksdale, the Postal Service’s chief postal inspector, who served as the dedicating official. “The lowrider culture is about creating a space to celebrate pride, a sense of belonging and building a community that is always there for each other.”
The stamps feature photos by Philip Gordon of “Let the Good Times Roll/Soy Como Soy,” a blue 1946 Chevrolet Fleetline, and “Pocket Change,” a green 1987 Oldsmobile Cutlass Supreme. They also include photos by Humberto “Beto” Mendoza of “Eight Figures,” a blue 1958 Chevrolet Impala; “The Golden Rose,” an orange 1964 Chevrolet Impala; and “El Rey,” a red 1963 Chevrolet Impala.
“Photography helps honor the hard work that goes into the creation of each car,” said Antonio Alcalá, a USPS art director. “Using illustrations would possibly be more about the artist’s imagination than about actual lowriders.”
Alcalá made the stamps about one-third wider than the typical commemorative size to show as much detail as possible.
Gothic-style lettering nods to chrome typography often used by lowrider clubs. Custom pinstriping by Danny Alvarado appears on each stamp and on the selvage, echoing the intricate decoration associated with the cars.
The Lowriders stamps will be issued in panes of 15. As Forever stamps, they will retain their value for the current 1-ounce First-Class Mail rate.
The new stamps are available nationwide and online at usps.com/shopstamps.
